Sales cures all. We’ve all heard this before. It means that if you can hire a great sales staff, you'll be ahead of the game.
Rule 1: Always have a full sales pipeline.
You must always have a full sales pipeline. It’s better to say no to work than to not have any work to say no to. Because if something happens, you won’t have anything waiting. And then it’s scramble mode.
Rule 2: Don’t be reliant on one customer.
There’s one other key piece to running a business: Don’t be reliant on one client. If any one client accounts for the major portion of your business, you're in trouble.
Key takeaway: Sales cures all.
Yes, it does. Step one is having a full sales pipeline. In order to have sales, you must have a pipeline of leads. But equally important is not being dependent upon one client. If you are . . . having a pipeline of leads still may not save you.
One of my biggest fears is not having enough revenue coming in to support my team. Building a full sales pipeline and not being reliant on any one client reduces this fear and relieves stress. It’s the difference between being reactive and being preventative.
As an entrepreneur, you can’t prevent all fires. But if there are things you can do to prevent ones you know will arise, then do them, and do everything else you can think of, to survive.
Raj Isaac Abraham
Entrepreneur
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