Don’t be the needle in the haystack. Make your needle sharp enough to cut through all the noise with custom content.
Constantly clamouring to grab the attention of prospective customers, small businesses are competing with a lot of noise.
Consumers are cutting through clutter by fast-forwarding television shows, subscribing to ad-free digital radio, installing ad-blockers to browse their favourite websites sans-ads and customising what’s in their social media feeds.
To avoid getting skipped over or ignored, savvy digital marketers must craft messages that their target audience wants to see.
When small businesses communicate with their customers by providing information instead of offering a sales pitch, the consumer will listen. The message and the brand is no longer an interruption, but a valued information provider.
Here are some of the ways content marketing drives results for small businesses.
1. Boosts brand awareness
2. Builds an identity as a trusted expert
4. Encourages your customer to take
5. Sharable content brings people in the door
6. Keeps your website fresh
When they come back, seeing something new and relevant makes their visit a better experience – and shows that the brand is a professional organisation.
Raj Isaac Abraham
Entrepreneur
https://www.facebook.com/Raj-Isaac-Abraham-765159050257036/
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