Just yesterday, I was talking to marketing head of an ecommerce company and he shared lots of insight about Branding. He talked how his company is more focussed on building the brand and retaining the loyalty of customers than actual selling. A brand carries that strength and it takes a lot of effort and time to reach there “on the pinnacle”. Brand building is the most important factor to pay attention if we want to exist in long run.
What is Branding?
Is marketing equivalent to Branding? Maybe yes, maybe not. Everything a company does contribute to its branding and Marketing is a function, which aids in visibility of those activities. If I want my customer or end user to be advocate of my product or services, I need to brand that. I need to etch in their mind our values and worth. Brand is an image of our product in consumer’s mind and branding is a process of creating that image.
If we follow this process of seven steps religiously, we can be sure of building a great brand.
1.Build your brand in the minds of consumer
2.Be specific -Don’t be everything to everybody
3.Focus on your specialty
4.Publicise your brand
5.Advertise as a leader
6.Own that one word
7.Build the credibility
Do you mind waiting for a table outside that leading restaurant for lunch? No, we do not. The link of customers waiting outside has paved the way of its credibility. Be authentic and build on your credentials.
Raj Isaac Abraham
Entrepreneur
https://www.facebook.com/Raj-Isaac-Abraham-765159050257036/
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